Wednesday, February 27, 2008
In their ongoing effort to become more environmentally responsible, General Mills began making the noodles in their Hamburger Helper product a little bit straighter. The end result is a 20% reduction in packaging size, leading to a yearly savings of 890,000lbs of paper fiber, and resulting in 500 fewer trucks on the road. General Mills' effort caught the eye of Matt Kistler, senior vice president for sustainability at Wal-mart who said recently that this "...illustrates some true product innovation that has led to an even greater packaging reduction." Regarding Wal-mart, Kistler said "I don't consider Wal-mart to be a 'green' company, but we're certainly doing the right thing and making immense progress in the area of sustainability."